Superbolt - Superbolt TikTok Services

Data-Driven TikTok Growth

TikTok strategies that deliver measurable business outcomes.

Transform your TikTok presence with Superbolt. We convert engagement into value through authentic, platform-native content that resonates with TikTok's unique audience.

Skip the learning curve. Start with a TikTok strategy that's proven to drive growth.

The TikTok Opportunity

TikTok has transformed from an entertainment platform to a powerful marketing channel where users discover and purchase products. With 56% of users discovering something new on the platform, brands need a partner who understands how to convert views into value.

1B+ Active users
59% of users engage in e-commerce behaviors
49 minutes of average daily time spent on the app

The Superbolt Difference

At Superbolt, we take a holistic approach to TikTok marketing. Our content strategy leverages your existing creator relationships to create new UGC or amplify what already works, delivering strong platform-native content to a wider audience. And when traditional metrics fall short, our advanced measurement framework captures the full impact of your campaigns—including the halo effect on third-party retailers and downfunnel channels—so you always know how your investment drives growth.

Services:

Our TikTok Services

Measurable Business Outcomes

We go beyond platform metrics by implementing comprehensive incrementality testing and advanced attribution models to accurately measure your ROI. Our custom dashboards allow us to visualize and integrate more complex data, revealing TikTok's role in your broader marketing strategy.
Platform-Native Content

We almost exclusively utilize UGC on TikTok, maintaining the native feel that drives engagement. We leverage existing creator relationships, optimizing influencer Spark ads for maximum performance. If you don't have existing creator relationships, we can develop new assets through our trusted partners or TikTok's Creative Challenge.
End-to-End Campaign Management

From strategy development to implementation and optimization, we manage every aspect of your TikTok presence. Additionally, our expertise with on-platform integrations such as TikTok Shop can help you create seamless paths to purchase, connecting content directly to commerce.

TikTok Success Stories

Join our growing roster of brands achieving breakthrough growth on TikTok.

Why superbolt?

Expertise and Commitment

Platform Knowledge

Our team lives and breathes TikTok, staying ahead of algorithm changes, emerging trends, and new features. We maintain established best practices while constantly testing new approaches to keep your brand at the forefront of what's possible on TikTok. This deep platform knowledge ensures your brand speaks the language of TikTok while maintaining your unique voice.

Cross-Functional Approach

Our marketing and creative teams collaborate through weekly cross-team sprints, ensuring alignment between performance goals and creative execution. This integrated approach breaks down the silos that often exist between creative and media teams, allowing for rapid iteration and optimization.

Continuous Learning & Optimization

TikTok moves fast, and so do we. Our macro-to-micro testing methodology starts with broad creative concepts and audience targeting before narrowing focus through rigorous A/B testing. We also prioritize hook testing and thumbstop rate analysis to make sure videos capture attention from the start. This structured approach to optimization keeps performance improving while building a knowledge base of what works for your brand.

Advanced Measurement Framework

Measuring the true value of any channel is hard, but our advanced measurement framework provides clarity. We look across attribution windows, sources-of-truth, and incrementally testing results isolate TikTok's true impact on your business, measuring lift across the entire funnel from brand awareness to purchase intent to conversion. We can also work with 3rd party MTA / MMM tools like Haus, Triple Whale, and Northbeam

Understanding the TikTok Advantage:

Why TikTok is essential for your brand's growth strategy

Why should I advertise on TikTok?

TikTok's immense popularity and unique algorithm provide businesses with unprecedented access to highly engaged audiences, fostering deeper interaction and discovery than other platforms. TikTok Shop integration further streamlines the marketing funnel, making TikTok essential for brands aiming to boost both awareness and sales.

The TikTok User Journey

TikTok's algorithm prioritizes content relevance over follower count, allowing brands to reach qualified audiences through engaging content. Superbolt leverages this algorithm by creating highly engaging, native content that triggers positive signals like watch time, shares, and comments. We continuously analyze performance data to refine our understanding of what content resonates with your target audience on the platform.

How TikTok's Algorithm Works

TikTok's algorithm prioritizes content relevance over follower count, allowing brands to reach qualified audiences through engaging content. Superbolt leverages this algorithm by creating highly engaging, native content that triggers positive signals like watch time, shares, and comments. We continuously analyze performance data to refine our understanding of what content resonates with your target audience on the platform.

How do I know TikTok is right for my company?

TikTok's diverse user base suits many brands, but the right approach depends on several factors, including target audience, product category, competition, and business goals. Superbolt's comprehensive analysis determines TikTok's optimal role in your marketing mix, ensuring strategies align with your specific business goals.

It's been an absolute pleasure working with Superbolt. Their methodology, creative, and client services are second to none.

Manuel Guardiola, VP Digital Marketing at MALIN+GOETZ