"Superbolt has been an incredible partner to by Humankind from day 1. What sets Superbolt apart is the dedication and passion their team brings each day, which makes them a true extension of our internal team. It has been a pleasure to work with such a talented group of thinkers, doers, and fellow entrepreneurs."
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Part 1
Telling the brand’s story is key to converting new prospects.
For new prospects who aren’t familiar with the brand, it’s important to focus on sharing the brand’s story and their mission.
In order to find a message that would both communicate brand values and also connect to high-opportunity audiences, we came up with many approaches. Ultimately, what performed best was when we described the impact of single use plastic.
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Part 2
Conversion comes from explaining the product’s benefits to qualified leads.
For audiences who are already somewhat familiar with the brand, it was important to focus on sharing more detailed information about the product. By testing various approaches, we found that byHumankind’s audience was most likely to convert when presented with information about the scientific superiority of the product.
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Highest Click-Through-Rate
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