Superbolt - by Humankind

We crafted a paid social strategy to drive acquisition, and then transformed those acquired customers into recurring buyers via triggered email marketing.

Key Result

We helped them grow revenue month over month while consistently reaching or beating the CPA targets

Forecasted customer LifeTime Value based on an internal Superbolt model

"Superbolt has been an incredible partner to by Humankind from day 1. What sets Superbolt apart is the dedication and passion their team brings each day, which makes them a true extension of our internal team. It has been a pleasure to work with such a talented group of thinkers, doers, and fellow entrepreneurs."

Josh Goodman

CMO

We leveraged robust testing structures to find the right messaging to target the right audience on Facebook Advertising.

Part 1

Telling the brand’s story is key to converting new prospects.
For new prospects who aren’t familiar with the brand, it’s important to focus on sharing the brand’s story and their mission.
In order to find a message that would both communicate brand values and also connect to high-opportunity audiences, we came up with many approaches. Ultimately, what performed best was when we described the impact of single use plastic.
Winner

Lowest cost per Add-to-Cart
Highest Click-Through-Rate
Part 2

Conversion comes from explaining the product’s benefits to qualified leads.
For audiences who are already somewhat familiar with the brand, it was important to focus on sharing more detailed information about the product. By testing various approaches, we found that byHumankind’s audience was most likely to convert when presented with information about the scientific superiority of the product.
Winner

Lowest cost per Add-to-Cart
Highest Click-Through-Rate

We leveraged email marketing to educate and convert customers to byHumankind’s refill program.

Post Purchase Drip Campaign

For byHumankind’s post-Purchase drip campaign, we chose to focus on their refill program because of its environmental sustainability & potential to increase average lifetime value.

Delay

1

How to Use Refills

Underscoring the ease & effortlessness of the product & service, before we even attempt to sell.
Delay

2

Dollar Savings & Earth Savings

Communicating that a single product can help save your wallet & your planet.
3

Cross-Selling to Other Products

Addressing our other offerings for those whose needs were not addressed in the previous two emails.

New York City
77 Bowery, 8th Floor
10002
Los Angeles
2219 Main Street
90405
Paris
170 Boulevard de la Villette
75019

We launched by Humankind, a disruptive personal care brand dedicated to reducing single-use plastic waste

We crafted a paid social strategy to drive acquisition, and then transformed those acquired customers into recurring buyers via triggered email marketing.

Key Result

We leveraged robust testing structures to find the right messaging to target the right audience on Facebook Advertising.

Part 1

Telling the brand’s story is key to converting new prospects.

Part 2

Conversion comes from explaining the product’s benefits to qualified leads.

We leveraged email marketing to educate and convert customers to byHumankind’s refill program.

Post Purchase Drip Campaign

How to Use Refills

Dollar Savings & Earth Savings

Cross-Selling to Other Products

Get in touch with us.