We led Aurate's growth from a $2M seed to a $13M series A in 18 months

We diversified the media mix to continue to grow holistically

Key Result

Quadrupled revenue year over year in 2017, 2018 and 2019

Aurate is a direct to consumer fine gold jewelry company born and raised in NYC. They seek to “set the standard” (Aurate’s motto) in the fine jewelry industry with durable materials, transparent pricing, sustainable production, and tangible social impact donations.

"Superbolt has been an essential part of our marketing strategy, and their team truly makes the process seamless for ours. They’re always available and ready to help. I trust Superbolt to the point where I am comfortable going on maternity leave!"

Daria Lupinacci

SVP, Marketing

We used insights from Facebook Ads to build a multi-channel growth strategy

With Facebook’s precise targeting capabilities, we launched several A/B tests to learn about our audience and apply these learnings to other channels.

  • Step 1

    We scaled Facebook & Instagram advertising.

    Paid social advertising allowed us to target precisely the right audience while displaying the beauty and details of the product across static and dynamic placements.

    Within the competitive context of the jewelry industry, our creative strategy relied on press quotes to stand out and add legitimacy to our ads. We also leveraged Aurate’s PR and influencer content for some of our campaigns to produce stunning visuals much appreciated by our target audience.

    • Case Study - 1
    • Case Study - 2
    • Case Study - 3
  • Step 2

    We then deployed an iterative multi-channel media mix to scale the brand holistically.

    Leveraging the insights we collected about where our audience is and what content resonates, we launched 5 new channels to provide additional growth levers and build a successful Media Mix (Criteo, FuelX, Quantcast, Adwords, Direct Mail).

  • Results

    Online revenue grew up to 400% year over year.

    In June 2019 (two years into our partnership), Aurate raised $13 Million in series A funding (source: TechCrunch).


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    Get in touch with us.

    We're headquartered in New York, but you can also find our team members in Paris and Los Angeles.

    • New York City
      77 Bowery, 8th Floor
      10002

    • Los Angeles
      2219 Main Street
      90405

    • Paris
      170 Boulevard de la Villette
      75019

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